https://www.abbyraber.com/about daily 0.75 2024-06-13 https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1591904752235-R4XP3C9EZJTEPRC04OPF/IMG_4219.JPG About - Abby is a full time creative in Nashville Tennessee. Abby’s past work experiences range from concept and strategy work to design to development and creative direction; this has made her rather adept at managing multidisciplinary teams. Abby is equally comfortable in a conference room discussing new business as she is brainstorming and sketching with the creatives. Abby believes in one goal - make the customer happy and enjoy it along the way. And, of course, the beauty is always in the details. If Abby is not in the office you can find her with her husband Craig, daughters Zoey & Marley and pup Hippie probably kayaking & exploring on a river in Tennessee. In addition to being a full time creative Abby is a self proclaimed plant lady, a wannabe Home DIY’er and a music connoisseur. You should ask about her record collection. Abby has been lucky so far to work with a wide variety of fantastic clients: Tate + Zoey, National Finals Rodeo (NFR), Professional Rodeo Cowboys Association (PRCA), CMA Music Fest, CMA Awards, Goodguys Rod & Custom, Mecum Auto Auction, French Quarter Festival, San Antonio Stock Show & Rodeo, Rocky Mountain Elk Foundation, Rock The Ocean, Fort Worth Stock Show & Rodeo, Ole Red, Ryman Auditorium, Music City Shop, Antique Archeology, Miranda Lambert, Chris Young, Florida Georgia Line, Darrius Rucker, Jamey Johnson, Rodney Atkins, to name a few. photo by Becka Wigton of BlueGenes Photography https://www.abbyraber.com/work daily 0.75 2021-09-29 https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623094620274-GIQAHGPPG64HKLYL201T/Abby_Raber_Creative_Director.png Work - Art Direction - Large Scale Backdrop I got to collaborate with Frankie Ballard on a cool new summer backdrop he had envisioned. From there I found the perfect freelancer to do the job - and Frankie was more than happy with the finished product. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623092077867-Y6TNGDEWT9FLQCSQW25M/Abby_Raber_Creative_Director.png Work - Direct Mail Brochure for WNFR. Everyone loves getting cool mail instead of bills right? I loved being inspired by our striking photos from the photoshoot I directed in Jackson Hole, WY to create this dynamic piece featuring all the clothing, hats + novelties the customer could purchase. This piece was folded down to a 5x7 that fit perfectly in the mailbox. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623095147796-48PYLZ11LDYF71PB1NLN/Abby_Raber_Creative_Director.png Work - Instagram Content - A3 Merch Created A3 Merch’s instagram account. Was responsible for creating all content. Grew the account to 2500+ followers. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623099046923-H0AKO3W1SSQSU23JVMY1/Abby_Raber_Creative_Director.png Work - Publication Design + Layout I was the senior designer for both Children’sEssentials & Wedding Essentials and managed and designed over 150+ pages that featured unique layouts and custom advertisements. Currently (2021) many of those same layouts/advertisements are still being used today. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623102011965-35R20GT9VTZP8H8X26XG/Screen+Shot+2021-06-07+at+4.32.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623101736270-QFWR0C2ALO1RS0LAD86X/Screen+Shot+2021-06-07+at+4.33.01+PM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623101983442-E4V1Q8LNPXLBDWTX8CGG/Screen+Shot+2021-06-07+at+4.22.02+PM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1622562420335-NV4JOGUOV5W37OYHZNMP/Screen+Shot+2021-06-01+at+10.46.33+AM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1632934425304-61HJ1547CG3MZBQCIUL7/Screen+Shot+2021-09-29+at+11.53.39+AM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1622562596324-M10QOAEYO15VP7HS3TAB/Screen+Shot+2021-06-01+at+10.49.25+AM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595447985609-WVHJQBJC9S82V48HKIY4/44A3_CMA_FEST_17.jpg Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448304577-JJKKNKTR1XZA9DMYWY0G/26-CK-Photo-NFR-October-2016.jpg Work Abby Raber Directs NFR photoshoot for 2018 https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448573224-WB5376JVCP0W2V6XY1HV/prca-womans-workin-baseball-cap-hat-blue-front-lifestyle-1.jpg Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448343920-V3VEA5GAHAZ04ND1B2MA/women-wearing-2018-NFR-t-shirts-with-horses-lifestlye-1.jpg Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448749180-NJ97BUQP08UODZXN4FE6/CK-Photo-NFR-PRG-Aug-2015-80.jpg Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595456430017-Y6NYAMUZX9OIVGSBM07Y/nfr-womens-2019-jena-knowles-rockin-rodeo-long-sleeve-shirt-front-lifestyle-3.jpg 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