https://www.abbyraber.com/about daily 0.75 2024-06-13 https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1591904752235-R4XP3C9EZJTEPRC04OPF/IMG_4219.JPG About - Abby is a full time creative in Nashville Tennessee. Abby’s past work experiences range from concept and strategy work to design to development and creative direction; this has made her rather adept at managing multidisciplinary teams. Abby is equally comfortable in a conference room discussing new business as she is brainstorming and sketching with the creatives. Abby believes in one goal - make the customer happy and enjoy it along the way. And, of course, the beauty is always in the details. If Abby is not in the office you can find her with her husband Craig, daughters Zoey & Marley and pup Hippie probably kayaking & exploring on a river in Tennessee. In addition to being a full time creative Abby is a self proclaimed plant lady, a wannabe Home DIY’er and a music connoisseur. You should ask about her record collection. Abby has been lucky so far to work with a wide variety of fantastic clients: Tate + Zoey, National Finals Rodeo (NFR), Professional Rodeo Cowboys Association (PRCA), CMA Music Fest, CMA Awards, Goodguys Rod & Custom, Mecum Auto Auction, French Quarter Festival, San Antonio Stock Show & Rodeo, Rocky Mountain Elk Foundation, Rock The Ocean, Fort Worth Stock Show & Rodeo, Ole Red, Ryman Auditorium, Music City Shop, Antique Archeology, Miranda Lambert, Chris Young, Florida Georgia Line, Darrius Rucker, Jamey Johnson, Rodney Atkins, to name a few. photo by Becka Wigton of BlueGenes Photography https://www.abbyraber.com/work daily 0.75 2021-09-29 https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595447985609-WVHJQBJC9S82V48HKIY4/44A3_CMA_FEST_17.jpg Work A young woman with long hair and a bright smile, sitting against a brick wall, wearing a graphic T-shirt and jeans. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448304577-JJKKNKTR1XZA9DMYWY0G/26-CK-Photo-NFR-October-2016.jpg Work Abby Raber Directs NFR photoshoot for 2018 https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448573224-WB5376JVCP0W2V6XY1HV/prca-womans-workin-baseball-cap-hat-blue-front-lifestyle-1.jpg Work A woman wearing a blue denim cap with an orange embroidered patch of a horse and rider, holding the brim of the cap with her right hand, displaying multiple colorful beaded bracelets on her wrist, with blurred bokeh lights in the background. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448343920-V3VEA5GAHAZ04ND1B2MA/women-wearing-2018-NFR-t-shirts-with-horses-lifestlye-1.jpg Work Group of women wearing cowboy hats standing with horses in an outdoor arena on a sunny day. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448749180-NJ97BUQP08UODZXN4FE6/CK-Photo-NFR-PRG-Aug-2015-80.jpg Work Close-up of a woman with long, wavy red hair wearing a black jacket with patches, including one that says 'Las Vegas,' and a red bandana around her neck, in a group setting. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595456430017-Y6NYAMUZX9OIVGSBM07Y/nfr-womens-2019-jena-knowles-rockin-rodeo-long-sleeve-shirt-front-lifestyle-3.jpg Work A woman with long hair wearing a wide-brimmed beige hat and jewelry, wearing a black long-sleeve shirt and blue jeans, leaning with her elbows on a white metal railing at a rodeo arena, with a wooden building in the background and a clear sky. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448056166-VXZ9EY4B3A9M2XO7XELP/88-CK-Photo-Goodguys-March-2017.jpg Work A woman with long blonde hair, wearing red lipstick and a black graphic T-shirt with neon-colored text and a pink car illustration, sitting in a convertible with the top down during sunset, with autumn trees in the background. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448344276-8C4Z7CCKEMZ5B4SPV3ZO/nfr-youth-toddler-cowgirl-cutie-purple-t-shirt-front-with-horse-lifestyle-15.jpg Work A young girl wearing a pink sun hat and a purple t-shirt with blue text standing next to a horse in a field during sunset. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448643058-3OGILBIBO1A2TISDZ8LY/mason-clements-wearing-nfr-mens-outerwear-ace-quarter-zip-gray-sweatshirt-front-lifestyle-2.jpg Work A man wearing a cowboy hat, gray sweatshirt with 'NFR Final Las Vegas, Nevada 60th Anniversary' printed on it, and a large belt buckle, standing in a grassy field during sunset. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448290918-4ZBFSW0XQ00OPA7CJ6DJ/27A3_CMA_FEST_17.jpg Work A young man and woman sharing a joyful moment on a city street, embracing each other with the woman smiling and the man looking down at her, both dressed casually. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448875081-73BNQHAWA9S0A6OZAPHC/86-CK-Photo-Goodguys-Scottsdale-2018.jpg Work A man and a woman posing next to a vintage teal pickup truck in a desert landscape with cacti and mountains in the background. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448326138-ETZAW52AKR2971QS0D7N/31-CK-Photo-Wyoming-2017-NFR.jpg Work Two young adults, a man and a woman, sitting outdoors near a fire pit, smiling and enjoying each other's company as they watch a small outdoor fire. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448732096-KOJ7U57O6AUBH7IEZHMS/60A3_CMA_FEST_17.jpg Work A young girl with blonde curly hair is running outdoors on a paved walkway, wearing a turquoise t-shirt with colorful text and images, light ripped jeans, and teal sneakers with pink laces. The background features a wooden fence and blurred trees, suggesting a park or outdoor setting during the day. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448429542-4288TJDRD4EA9USD8AXD/374-CK-Photo-Goodguys-Scottsdale-2018.jpg Work Two children standing together next to a car, smiling and looking down. They are wearing matching white and red shirts with a vintage car graphic and the word 'Goodguys.' The background suggests they are outdoors in a sunny area. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448725725-IPYCD83BJSUPYSODLVJ1/497-CK-Photo-A3-CMA-Fest-2018.jpg Work A pink, yellow, and orange trucker-style cap with 'CMA FEST 2018 Nashville' embroidered on the front, resting on a stack of folded clothing with various patterns and colors. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448431589-AIJ5SIE4VOW3EBR1OC11/CK-Photo-NFR-August-2016-45.jpg Work Three cowboy men standing outdoors near a fence, with one man in focus smiling and looking at the camera, wearing a black cowboy hat and a jacket with patches, while the other two men are slightly blurred in the background. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448888243-4DLVFW8OAL9OEQX5QUPK/158-CK-Photo-A3-CMA-Fest-2018.jpg Work Woman laughing, wearing a straw cowboy hat with campaign buttons, denim jacket, and purple shirt with text, standing outdoors in a city area with brick buildings. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449204207-J3RBXEZM8BDPSI5EBCRG/92-CK-Photo-A3-CMA-Fest-2018.jpg Work A young woman and a man are smiling and having a conversation outdoors on a city street, with the woman wearing a purple T-shirt that says 'CMA Fest 2018' and the man wearing a black shirt with 'CMA Fest' written on it. The woman has her hands on her hips, and the man has his hand on his hip, both appearing happy and engaged. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595448502933-P9QV41R82K6P0W17ZGIN/CK-Photo-Goodguys-March-2016-9.jpg Work Close-up of a man with gray hair, mustache, and sunglasses sitting in a vintage car. The car's window is rolled down, revealing his arm and a T-shirt with the "Good Guys Rod & Custom" logo. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449109868-PM6GEZ9JAKGBGKFT4ANN/nfr-womens-2019-jena-knowles-out-west-t-shirt-front-lifestyle-3.jpg Work Close-up of a woman smiling and wearing large turquoise earrings, a graphic t-shirt with desert and cactus design, outdoors with blurred green foliage in background. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449114020-VIXOZFAG0OGJ6692DN1H/goodguys-womens-strike-short-sleeve-red-shirt-2019-10.jpg Work A young woman with dark hair sits on the ground leaning against a yellow vintage car, wearing a red T-shirt with 'Good Guys' written on it and a denim jacket, outdoors with fall leaves on the ground. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449258414-20GJX0U4VF81042WED3L/nfr-mens-2019-lucky-horseshoe-rough-stock-timed-event-short-sleeve-t-shirt-back-lifestyle-3.jpg Work Three men seen from behind wearing cowboy hats and casual western clothing, standing outdoors on a sunny day. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449260747-JN5VB863QMD5Z1KK42IV/CK-Photo-NFR-August-2016-47.jpg Work Four men wearing cowboy hats and Wrangler jackets standing by a metal fence at a rodeo or western event, with cloudy sky and a horse in the background. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449285359-WU7GIWKPSX2C87NPAME7/361-CK-Photo-Goodguys-Scottsdale-2018.jpg Work Two young girls with long blonde hair wearing pink t-shirts with a blue and purple logo that reads 'Cool Girls Good Guys Girls Only' standing near a classic white car in an indoor setting with automotive memorabilia in the background. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449287772-O16RPPEU42T84AL65PT7/489-CK-Photo-A3-CMA-Fest-2018.jpg Work A blue ceramic mug with white speckles and the text 'CMA Fest Nashville Tennessee' on it, placed on a metal grid surface. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449353550-WDDCSZTUBNBNPW2GRBYC/nfr-2018-merchandise-mens-t-shirts-and-outerwear-riding-horses-lifestyle-1.jpg Work Group of cowboy riders on horseback riding through a field at sunset, with the focus on a man in a cowboy hat in the foreground. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449422263-876XFV6FM3U6NV58UFN1/15-CK-Photo-A3-CMA-Fest-2018.jpg Work A young woman with short dark hair smiling and standing outdoors in a sunny urban setting, with a red and green neon sign that reads 'Barbecue' and brick buildings in the background. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449442277-14W9SLWYEZM12307II9N/CK-Photo-Goodguys-June-2015-round1-24.jpg Work Three young boys sitting in the back of a red vehicle, smiling and wearing blue and red T-shirts with car graphics. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449464890-SHAQZCNXU34DCQ45UCS8/CK-Photo-NFR-August-2016-51.jpg Work Person wearing a cowboy hat and a red T-shirt, holding the reins of a horse. The T-shirt has a rodeo-themed design and text. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449531412-RT41NASR7KR3I2D3I97I/CK-Photo-NFR-PRG-Aug-2015-15.jpg Work A woman with blonde hair wearing a green necklace and a green shirt gently touching a brown and white horse's face in a grassy outdoor setting. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595449539573-8MFMAN3CCZN07CMG6035/108-CK-Photo-A3-Aaron-Watson-2017+copy.jpg Work A man wearing a black cowboy hat and a gray hoodie with a Wrangler and National Rodeo Cow Boys Association patches stands outdoors with a blurred background of green fields and a wooden structure. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595456620969-P7M15EO8CAUGQ3YOC448/4-CK-Photo-Goodguys-March-2017.jpg Work A middle-aged man with a beard, wearing a red and black shirt, sits in the driver's seat of a red convertible car, smiling. The car is outdoors with blurred trees and hills in the background during sunset. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595456794466-MYQMBM019RAEIM8U6J9G/CK-Photo-Goodguys-March-2016-27.jpg Work Shelf with vintage Mobil oil cans featuring red Pegasus logo and a white coffee mug with 'Good Guys Rod & Custom' logo. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1595456891630-NG1UGGKWDUFV3RJY11G5/CK-Photo-Copse-Alcove-95.jpg Work Two men standing outdoors, one looking to the side and the other looking at the camera, both wearing athletic shirts. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623094620274-GIQAHGPPG64HKLYL201T/Abby_Raber_Creative_Director.png Work - Art Direction - Large Scale Backdrop I got to collaborate with Frankie Ballard on a cool new summer backdrop he had envisioned. From there I found the perfect freelancer to do the job - and Frankie was more than happy with the finished product. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623092077867-Y6TNGDEWT9FLQCSQW25M/Abby_Raber_Creative_Director.png Work - Direct Mail Brochure for WNFR. Everyone loves getting cool mail instead of bills right? I loved being inspired by our striking photos from the photoshoot I directed in Jackson Hole, WY to create this dynamic piece featuring all the clothing, hats + novelties the customer could purchase. This piece was folded down to a 5x7 that fit perfectly in the mailbox. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623095147796-48PYLZ11LDYF71PB1NLN/Abby_Raber_Creative_Director.png Work - Instagram Content - A3 Merch Created A3 Merch’s instagram account. Was responsible for creating all content. Grew the account to 2500+ followers. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623099046923-H0AKO3W1SSQSU23JVMY1/Abby_Raber_Creative_Director.png Work - Publication Design + Layout I was the senior designer for both Children’sEssentials & Wedding Essentials and managed and designed over 150+ pages that featured unique layouts and custom advertisements. Currently (2021) many of those same layouts/advertisements are still being used today. https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623101736270-QFWR0C2ALO1RS0LAD86X/Screen+Shot+2021-06-07+at+4.33.01+PM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623101983442-E4V1Q8LNPXLBDWTX8CGG/Screen+Shot+2021-06-07+at+4.22.02+PM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1623102011965-35R20GT9VTZP8H8X26XG/Screen+Shot+2021-06-07+at+4.32.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1622562420335-NV4JOGUOV5W37OYHZNMP/Screen+Shot+2021-06-01+at+10.46.33+AM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1632934425304-61HJ1547CG3MZBQCIUL7/Screen+Shot+2021-09-29+at+11.53.39+AM.png Work https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1622562596324-M10QOAEYO15VP7HS3TAB/Screen+Shot+2021-06-01+at+10.49.25+AM.png Work https://www.abbyraber.com/contact daily 0.75 2025-09-19 https://www.abbyraber.com/home-1 daily 1.0 2025-09-19 https://images.squarespace-cdn.com/content/v1/5ee1471e174fce364bea60dd/1591822846066-5CTECBLFJWNXSWPPU8ML/Abby_Raber_Creative_Director.jpg Home